Owner and Founder
Strategic Brand Consultancy, Felix BNI
Peter Economides is a brand strategist with a global perspective. He has lived on four continents doing work that has impacted brands and consumers everywhere...
Peter Economides is a brand strategist with a global perspective.
He has lived on four continents doing work that has impacted brands and consumers everywhere. He has worked with, and learned from the leaders of the some of the world’s best brands.
Owner and founder of Strategic Brand Consultancy, Felix BNI, Peter is a former Executive Vice President and Worldwide Director of Client Services at global advertising agency McCann Erickson Worldwide and Head of Global Clients at TBWA\Worldwide.
His journey through the world of advertising and marketing started in his native South Africa and took him via Hong Kong, Greece and Mexico to New York, working on brands and companies such as Pepsi-Cola, Avis, L’Oréal, Gillette, Unilever, Levi’s, Nestlé, Campari, Coca-Cola, Diageo, Nike, General Motors, Greek Tourism, Goodyear, Citibank, Bacardi, Apple, Absolut, Nissan, Henkel, Sony, Saudi Arabian Airlines, Nivea, Audi, illy, Chivas Regal, the Olympic Games and others.
He has grown and developed advertising agencies as CEO/President in Greece, Mexico and the United States. At McCann Erickson Worldwide he was responsible for the global management of the $1.8 billion Coca-Cola advertising account. At TBWA\Worldwide he structured and rolled out the global “Think Different” campaign after Steve Jobs‘ return to Apple.
Felix BNI clients have included Audi, Volkswagen, Heineken Breweries, Pepsi-Cola, the International Olympic Committee, the Limassol Branding Project, Mattel, easy-forex.com, Seychelles Tourism, ON Telecoms, the Antenna Group and Pernod-Ricard. Peter’s work is focussed on change - on the strategic responses to shifting culture, consumer habits and behavior, and the challenges of regional and global expansion.
Peter is a Board Director of the Make-A-Wish Foundation International and Chair of the foundation’s International Marketing Committee.